Thursday, March 26, 2009
Sustainability in Bizarro world
Lest anyone underestimate the type of reasoning (or lack of it) that can enter the sustainability discussion (and why response guidance is important!), I bring you...this:
Carbon as a cash crop
An example of the type of content that would be worthy of a director posting on...after they ran out of messages from our toolbox ;-)
March 26 (Bloomberg) -- Rex Woollen grows corn and soybeans. In 2007, the Wilcox, Nebraska, farmer started cultivating a new commodity: carbon.
By not tilling his 800 acres, Woollen by some estimates keeps 470 tons of carbon per year in the ground and out of the atmosphere. Because of that, Woollen gets carbon credits he can sell on the Chicago Climate Exchange. At first, neighboring farmers were skeptical.
“They called me a tree-hugger,” Woollen said. “Then I showed them my first check.”
Guidelines for responding to online discussions
Here's a set of guidelines from the AirForce for responding to discussions...these make sense from many perspectives, not just the military's.
Wednesday, March 25, 2009
Measuring Twitter Influence
Here's another tool for measuring influence on Twitter.
This could be one of the approaches to measuring success against the messaging objectives for USB...at least in terms of Twitter.
It's criteria are not specific to USB objectives, but in terms of baselining at zero, it can be a directional indicator.
Try entering 'monsantoco' and you'll have an easy contextual comparison.
Friday, March 20, 2009
The Social Network: It's about the Human Beans
Here's a draft of the network diagram we discussed. What say ye?
Dashboard Details
For dashboard, suggest the following data dimensions:
- Visitors
- Duration
- Pages per
- Bounce rate
- Repost/Retweet
- Followers
Others?
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